top of page
Journal Overview
"The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction"
The journal considers memorable experience as the driving force of rural tourism. However, there are very few studies that analyzes the rural tourist’s experience. It focuses on the rural tourism experience of Portuguese tourist by conducting an online survey from 252 people. Further, it authenticates the experience of rural tourist who previously visited to these areas and assess the relationship between experience, arousal, memory, and satisfaction. The results show that the rural tourism experience dimensions of education and esthetics positively predict rural tourists’ arousal, whereas escapism and esthetics determine memorability.
Framework
Causal Effect Relationship
H1: The rural tourism experience dimensions positively influence rural tourists’ arousal.
H2: The rural tourism experience dimensions positively influence rural tourists’ memory.
H3: Arousal positively influences rural tourists’ overall satisfaction.
H4: : Memory positively influences rural tourists’ overall satisfaction
Entertainment
Education
Positive Arousal
Overall Satisfaction
Aesthetic
Positive Memory
.png)
Escapism
Items
Education
-
I learned a lot
-
The experience stimulated my curiosity to learn new things.
-
It was a real learning experience.
-
The experience has made me more knowledgeable.
bottom of page