Rural tourism has become common in Spain but still it faces some challenges which can be addresses by various casual marketing strategies. Rural tourism is now operating in a very competitive market and rural tourism managers should come up with an effective differentiation strategies to cultivate loyalty among the tourists. The journal includes the measures that can be taken to increase loyalty. IT first analyzes the previous theoretical models pertaining to loyalty and its role in providing a competitive advantage. It then presents a framework and the factors which increase loyalty by conducting a survey from 464 rural tourists and analyzing the results by SPLs techniques. The results shows that image, quality and destination attribute satisfaction are the direct antecedents of rural tourism destination loyalty.The findings also show that these are indirect precursors of loyalty through overall satisfaction.